Adidas’ Producing 11 Million Sneakers Made From Recycled Ocean Plastic

The bid was announced earlier this year, when the renowned sports brand expressed it would be working with environmental association Parley for the Oceans to capture plastic waste on beaches in spots like the Maldives prior to it reaching the sea. The retrain plastic waste is then crafted into a yarn, which is utilized to make the upper material of the sneakers. It’s not a fresh concept for Adidas, which generated more than five million pairs of kicks from reclaimed plastic last year. Though, for 2019 the brand aims to more than double its previous endeavors – working towards its broader goal to use 100% reused polyester in all footwear and apparel by 2024. Adidas has too signed the Climate Protection Charter for the Fashion Industry, meaning by 2030 it has agreed to shorten greenhouse gas emissions by 30%.

Adidas Executive Board member responsible for Global Brands, Eric Liedtke, explained: “With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans. After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019.”

Vintage wrote:My thoughts exactly Eddie.

eddie wrote:

Vintage wrote:My thoughts exactly Eddie.

It will probably cost them a lot of money to source the plastic and make the shoes but I’m hoping that they don’t make too much profit otherwise....

Well, it’s a profit-making scheme wrapped up in “goodness”.

Eilzel wrote:They're doing something great in removing the plastic from the ocean, if they sell it at a high rate I won't buy them, but hopefully enough rich people out there will buy enough for adidas to keep at it.