Marks and Spencer announces all toys will be made gender neutral in 2014

Retail giant Marks and Spencer (M&S) is to make all its toys gender neutral by spring 2014, after customers complained that it used gender labels on some of its range.
Various customers contacted M&S to complain at a range of toys called ‘Boys Stuff’, which included planes, cars, dinosaurs, racing cars, cat toys, a marble run and a pop-up fire station.
The description on the latter said: “This pop up fire station is perfect for little fire men everywhere”, for a watch it read: “The perfect wrist accessory no boy should be without,” and a joke book read: “Boys know the best jokes and here are 500 crackers to keep you ahead of the girls.”
Tweets sent to M&S indicated that customers were disappointed at what they called an unnecessary gender label added to the range.
M&S today tweeted to say that from Spring 2014, all toys will be made gender neutral.

http://www.pinknews.co.uk/2013/12/17/marks-and-spencer-announces-all-toys-will-be-made-gender-neutral-in-2014/

Very forward thinking idea! Well done M&S!