Amazon wants you to order your groceries on Amazon

Although Amazon Fresh has been around since 2007, it has never expanded beyond a few Seattle zip codes.
It's an experiment that hasn't gone any further.
And yet Amazon still appears to be working on a plan to roll out grocery delivery nationwide, according to a number of recent reports.
The logic seems obvious: Everyone eats food, every day. Food is a massive business. People like having food delivered. And as Amazon is in both the "massive" and "delivered" businesses, it seems like somewhere Amazon ought to be.
The problem is that groceries, unlike books or shoes, rot quickly. And that's a logistics headache that Amazon has apparently not yet solved.

While food is a low-margin business, Amazon could outperform similar online grocery services by delivering orders for higher-margin items like electronics at the same time.
One of the people familiar with AmazonFresh's expansion plans said new warehouses will have refrigerated areas for food, but also space nearby to store up to one million general merchandise products, in some cases.
The company has been testing AmazonFresh in its hometown of Seattle for at least five years, delivering fresh produce such as eggs, strawberries and meat with its own fleet of trucks.
Amazon is now planning to expand its grocery business outside Seattle for the first time, starting with Los Angeles as early as this week and the San Francisco Bay Area later this year, according to the two people who were not authorized to speak publicly.
If those new locations go well, the company may launch AmazonFresh in 20 other urban areas in 2014, including some outside the United States, said one of the people.