EasyFoodstore: EasyJet Founder Sir Stelios Haji-Ioannou Takes On Aldi And Lidl With 25p Groceries

The founder of easyJet has applied his no-frills approach to the grocery trade, opening his first "easyFoodstore". Sir Stelios Haji-Ioannou is currently selling a range of 76 products, and for the entire month of February they're all 25p, meaning a savvy shopper could bag the entire range for £20. Grocery items include noodle pots, sardines, tinned spaghetti hoops and chocolate-chip cookies. The north London shop, located on Park Royal West, opened last week and follows Sir Stelios' failed attempt to open a shop in Croydon. Planning permission for the venture was denied in 2014, according to reports. The easyFoodstore, according to The Telegraph, has a very basic layout, with
cans and packets of food stacked high on shelves. The shop's website promises "no expensive brands, just food honestly priced".

Sir Stelios told the newspaper that his shop was another way "the easy brand can serve the less well-off".

Since creating the budget airline Sir Stelios has had mixed success. EasyBus and easyHotel have generated profits, but easyCinema was a failure and easyInternetcafe lost more than £100m, the Guardian reported.



http://www.huffingtonpost.co.uk/2016/02/02/easyjet-founder-opens-easyfoodstore_n_9136982.html?utm_hp_ref=uk

Cheap crap that has no healthy benefits then?

eddie wrote:Cheap crap that has no healthy benefits then?

Only the same stuff you can find in supermarkets, but cheaper. Plenty of people eat that stuff.

Worth a look I should think!

Raggamuffin wrote:

eddie wrote:Cheap crap that has no healthy benefits then?

Only the same stuff you can find in supermarkets, but cheaper. Plenty of people eat that stuff.

What I meant is he is cutting prices on crap food rather than healthy food like fruit and veg.