Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
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Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
First topic message reminder :
The campaign featured taglines such as ‘Vegetarians, resistance is futile’
One of Gourmet Burger Kitchen's adverts on the Tube Twitter/Adam Libonatti-Roche
A burger chain has said it will remove some adverts after being accused of "mocking" vegetarians in its latest advertising campaign.
Gourmet Burger Kitchen (GBK) has come under fire for a series of advertisements which vegans and vegetarians have branded "disgraceful".
The adverts, seen mostly at London Underground stations and trains, include taglines such as “Vegetarians, resistance is futile.
One of the adverts has the picture of a cow, with the tagline: “They eat grass so you don’t have to”.
People have taken to social media to condemn GBK’s ads, coining the hashtag #gourmetmurderkitchen to highlight what has been perceived to be a flippant attitude towards the consumption of meat.
Complaints have also been made to the Advertising Standards Authority.
GBK responded to the flood of complaints on Monday, confirming they will be taking down ”some” of the adverts.
In a statement posted on their Facebook page, GBK said: “We’ve been reading the reaction to our latest advertising campaign and needless to say, we’re quite taken aback. “Our intentions were light-hearted and not meant to cause any offence, but clearly we have, and for that we apologise. “Having read all your comments and messages, we’ve made the decision to take down some of the adverts.”
http://www.independent.co.uk/news/uk/home-news/vegetarians-and-vegans-boycott-gourmet-burger-kitchen-over-antagonising-ad-campaign-a6819751.html
The campaign featured taglines such as ‘Vegetarians, resistance is futile’
One of Gourmet Burger Kitchen's adverts on the Tube Twitter/Adam Libonatti-Roche
A burger chain has said it will remove some adverts after being accused of "mocking" vegetarians in its latest advertising campaign.
Gourmet Burger Kitchen (GBK) has come under fire for a series of advertisements which vegans and vegetarians have branded "disgraceful".
The adverts, seen mostly at London Underground stations and trains, include taglines such as “Vegetarians, resistance is futile.
One of the adverts has the picture of a cow, with the tagline: “They eat grass so you don’t have to”.
People have taken to social media to condemn GBK’s ads, coining the hashtag #gourmetmurderkitchen to highlight what has been perceived to be a flippant attitude towards the consumption of meat.
Complaints have also been made to the Advertising Standards Authority.
@gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem pic.twitter.com/jRY7cdyhtz
— EleanorRudd (@EleanorRudd) January 16, 2016
The backlash against #gourmetmurderkitchen @gbkburgers tells us, that these people offended aren't quite ready to be adults #vegetarians
— Matt Hamby (@MatthewHamby) January 18, 2016
I will always remember the time that I realised #GourmetBurgerKitchen were #scumbags #gourmetmurderkitchen #vegan #govegan
— Shirley Andrews (@kiksVeganUK) January 18, 2016
Genius marketing, take the piss out of those doing most to heal our planet #gourmetmurderkitchen #GBK
— Dario P (@dariopol) January 18, 2016
Not impressed with @gbkburgers putting up antagonising adverts like these on the underground!!! #vegan #gbk pic.twitter.com/4hUPrK9hnF
— Michaela Slade (@michaela_slade) January 18, 2016
It seems veganism on the rise when marketing takes a pathetically desperate turn for the crass #goodluckwiththat #gourmetmurderkitchen
— Harriet Layhe (@HarrietLayhe) January 17, 2016
You have also reinforced the stigma behind vegan diets, poked fun at animal suffering and pissed your customers off. #gourmetmurderkitchen
— Lucy (@LucyHRichards) January 16, 2016
GBK responded to the flood of complaints on Monday, confirming they will be taking down ”some” of the adverts.
In a statement posted on their Facebook page, GBK said: “We’ve been reading the reaction to our latest advertising campaign and needless to say, we’re quite taken aback. “Our intentions were light-hearted and not meant to cause any offence, but clearly we have, and for that we apologise. “Having read all your comments and messages, we’ve made the decision to take down some of the adverts.”
http://www.independent.co.uk/news/uk/home-news/vegetarians-and-vegans-boycott-gourmet-burger-kitchen-over-antagonising-ad-campaign-a6819751.html
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
We all eat very much the same types of meat world over and hence why you should never turn your nose up to other types of meat dishes, just because it is prepared or even cooked a different way.
Learn to realise how lucky we have been born into a society where food is ready available for us, because in other parts of the world people struggle daily just in order to find food, in order to survive.
Learn to realise how lucky we have been born into a society where food is ready available for us, because in other parts of the world people struggle daily just in order to find food, in order to survive.
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
well ours wasn`t it was all ways breastStormee wrote:Chucken kebabs are all pieces of the chicken pressed heavily together, not just breast, stop kidding yourself.
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Didge wrote:We all eat very much the same types of meat world over and hence why you should never turn your nose up to other types of meat dishes, just because it is prepared or even cooked a different way.
Learn to realise how lucky we have been born into a society where food is ready available for us, because in other parts of the world people struggle daily just in order to find food, in order to survive.
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
I've had a veggie burger today and it was lovely
So stick your meat up your fat arses
So stick your meat up your fat arses
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
So did I
the "veggie" in it was a rabbit.....
the "veggie" in it was a rabbit.....
Victorismyhero- INTERNAL SECURITY DIRECTOR
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
eddie wrote:I've had a veggie burger today and it was lovely
So stick your meat up your fat arses
veya_victaous- The Mod Loki, Minister of Chaos & Candy, Emperor of the Southern Realms, Captain Kangaroo
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veya_victaous- The Mod Loki, Minister of Chaos & Candy, Emperor of the Southern Realms, Captain Kangaroo
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
I do like a bit of cock
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Stormee wrote:Chucken kebabs are all pieces of the chicken pressed heavily together, not just breast, stop kidding yourself.
Not the ones from my local kebab shop Stormee. I'm not talking about a chicken doner kebab, the chicken is like this:
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
eddie wrote:
I do like a bit of cock
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
I have been a meat lover all my life, but these past 6 months or so, meat makes me want to gag whenever I eat it. So, I've decided to give it a miss and just stick to fish, which I still like.
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
feelthelove wrote:Stormee wrote:Chucken kebabs are all pieces of the chicken pressed heavily together, not just breast, stop kidding yourself.
Not the ones from my local kebab shop Stormee. I'm not talking about a chicken doner kebab, the chicken is like this:
That's what he's taking about I think
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
eddie wrote:feelthelove wrote:
Not the ones from my local kebab shop Stormee. I'm not talking about a chicken doner kebab, the chicken is like this:
That's what he's taking about I think
It's really chicken breast, honest, I'm the one eating it
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
I couldn't say. I don't eat meat but when I did I used to only ever eat the picture you out up - which I thought was diced chicken breast.
But I think KD assumes it's chicken smooshed together?
But I think KD assumes it's chicken smooshed together?
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
FTL's version is the "shish kebab"
the other is the Donner kebab
however if you frequent the kebab shop near your local hospital...beware of the DONOR kebab..
the other is the Donner kebab
however if you frequent the kebab shop near your local hospital...beware of the DONOR kebab..
Victorismyhero- INTERNAL SECURITY DIRECTOR
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Lord Foul wrote:FTL's version is the "shish kebab"
the other is the Donner kebab
however if you frequent the kebab shop near your local hospital...beware of the DONOR kebab..
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Lord Foul wrote:FTL's version is the "shish kebab"
the other is the Donner kebab
however if you frequent the kebab shop near your local hospital...beware of the DONOR kebab..
Yes I know it's a shish bloody kebab
I assumed that KD meant the shish was smooshed together.....oh pffff can't be bothered to discuss this anymore
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
eddie wrote:Lord Foul wrote:FTL's version is the "shish kebab"
the other is the Donner kebab
however if you frequent the kebab shop near your local hospital...beware of the DONOR kebab..
Yes I know it's a shish bloody kebab
I assumed that KD meant the shish was smooshed together.....oh pffff can't be bothered to discuss this anymore
Temper temper
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Hahahahaha I couldn't be bothered to even type all that and thought "why am I bothering?"
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
you are what you eat
therfore
I have the
strength of the ox
the speed and agility of the rabbit
the vision and agility of the pigeon
the guile and cunning of the boar
the grace, elegance and power of the stag
what do veggies have
the brains of a letteuce
therfore
I have the
strength of the ox
the speed and agility of the rabbit
the vision and agility of the pigeon
the guile and cunning of the boar
the grace, elegance and power of the stag
what do veggies have
the brains of a letteuce
Victorismyhero- INTERNAL SECURITY DIRECTOR
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Lord Foul wrote:you are what you eat
therfore
I have the
strength of the ox
the speed and agility of the rabbit
the vision and agility of the pigeon
the guile and cunning of the boar
the grace, elegance and power of the stag
what do veggies have
the brains of a letteuce
You have the brain of an idiot if you think that veggies only eat lettuce, or even just vegetables.
Raggamuffin- Forum Detective ????♀️
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
well...I could add, totally nuts
act totally cheesy
are a bit "fishy"
are "bananas"
act totally cheesy
are a bit "fishy"
are "bananas"
Victorismyhero- INTERNAL SECURITY DIRECTOR
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Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
er...that`s incorrect its storme that thinks it`s chicken squashed together not me eddie i worked in a kebab shop for two years ,i know its not also they dont make chicken kebabs like donnereddie wrote:I couldn't say. I don't eat meat but when I did I used to only ever eat the picture you out up - which I thought was diced chicken breast.
But I think KD assumes it's chicken smooshed together?
chicken is Brest cubed marinaded in a sauce at least over night then put on skewers then cooked on the grill
donner kebas are made with minced lamb and spices ,this is packed in to a mould then frozen solid
this is the meat you see them cutting in the shop
90 % of the other dishes are made with a base sauce made from mostly onions and some other vegetables with spices cooked till soft then liquidised to make the base ingredient for the other dishes
(starwars still had a que a mile long so decided to try again later but DC legends of tomorrow was great )
Guest- Guest
Re: Vegetarians and vegans boycott Gourmet Burger Kitchen over ‘antagonising’ ad campaign
Hahahaha ok it was storm that said it then
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
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