"Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
3 posters
NewsFix :: Miscellany :: Recreation
Page 1 of 1
"Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
Nike rhymes with "bike", doesn't it? Well, no, actually it rhymes with "spiky". Nike chairman Philip Knight has confirmed the correct way to pronounce the brand's name, after two men sent him a letter asking him to circle either "Ni-ke" or "Ni-key" and answer what they called "one of life's big unanswered questions".
To celebrate, here's a definitive guide to the pronunciation (not pro-noun-ciation!) of some other commonly mispronounced brand names.
FacebookTwitterPinterest
Long "i" or short? Wars have been fought over less. Run DMC adjudicated on this vexed issue years ago in their stirring if hagiographic hip-hop paean to their footwear of choice. "A-deee-das," they sang. But, with respect, what do Run DMC know? This side of the pond, we wear trainers, not sneakers, and keep that "i" nice and short. Who's right? There is no Nike-like ruling on the pronunciation of Adidas.
FacebookTwitterPinterest
Another day, another hard-to-pronounce French couture brand. You don't get this sort of problem with Paul Smith. Here's how to say it: drop all the terminal letters and say the first syllable like the woman who got banished with Adam from the Garden of Eden. Got it? "Eve san law-ron" (but don't sound either "n" too strongly). There's also this fun footage of a Frenchman making an oreille de cochon of trying to teaching English speakers how to say Yves Saint Laurent. As he suggests, you could always just say YSL.
Hope that helps. Next time on Pronunciation Today: does "scone" rhyme with "on" or "own"?
https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent
Heard a LOT of Brits pronounce Nike like it rhymes with bike.
To celebrate, here's a definitive guide to the pronunciation (not pro-noun-ciation!) of some other commonly mispronounced brand names.
Hermès
Nightmare: another Greek deity turned global brand. Obvious, isn't it? You take "her", add "me", and put an "s" on the end. Put them together and what have you got? "Her-mees". Mais non, non, non! In fact, one drops the "h", and sounds the "e" as in "dress". Plus you need to sound the s more like a z: "Ermez".Givenchy
How about this? "Given" (noun or adjective or – if you prefer – the Irish goalkeeper), plus "Chi" (as in tai chi). "Given-chi". Mais non, again. Rather, one softens the "g", sounds the second syllable as in "on" and softens the "chi" to "shi". Ji-von-shee. How do we know? Givenchy's glum-sounding footsoldiers say it thus in ads for their high-end scents.Porsche
Does this sound like the Shakespearean heroine (Portia) or like that thing that keeps the rain off (porch)? More like the former – it definitely has two syllables, and their official spokespeople confirm as much in their stupendously boring promotional videos.Adidas
FacebookTwitterPinterest
Advertisement
Saucony
Another trainer brand with a confusing name? You'd better believe it. Take a female pig, the thing you put ice cream in and the kind of appreciative noise Wallace makes when he's had some fine Wensleydale cheese. Put them together: "Sow-cone-ee". Nope. It's more like "sock-a-nee", say Saucony's people in their eye-wateringly tedious promo films. That sounds unprepossessing and pretty stupid, but no more so than "Sih-NECK-doh-kee", which is how you should say synecdoche should the occasion arise. Which it won't.Audi
Remember American war hero and actor Audie Murphy? Me neither, but his first name was pronounced "Or-dee", which – quite possibly – has led to confusion about the pronunciation of the uninteresting motor car company. It's not pronounced "Or-dee", but "Ow-dee" – imagine you're a cowboy who drops his aitches if that's any help. Which it probably isn't.Yves Saint Laurent
FacebookTwitterPinterest
Another day, another hard-to-pronounce French couture brand. You don't get this sort of problem with Paul Smith. Here's how to say it: drop all the terminal letters and say the first syllable like the woman who got banished with Adam from the Garden of Eden. Got it? "Eve san law-ron" (but don't sound either "n" too strongly). There's also this fun footage of a Frenchman making an oreille de cochon of trying to teaching English speakers how to say Yves Saint Laurent. As he suggests, you could always just say YSL.
Moët et Chandon
The "t" in Moët, somewhat counterintuitively, is sounded. The result should sound like "Mwet eh Shan-don" rather than "Mway e Shan-don". Apparently one says it this way because Monsieur Moët was of Dutch-German origin. The same doesn't apply with rival champagne brand Veuve Clicquot: don't sound the terminal "t" like a loser. Don't look at me like that – I don't make the rules.Hope that helps. Next time on Pronunciation Today: does "scone" rhyme with "on" or "own"?
https://www.theguardian.com/media/shortcuts/2014/jun/03/nike-how-to-pronounce-correctly-brand-names-audi-adidas-porsche-yvessaintlaurent
Heard a LOT of Brits pronounce Nike like it rhymes with bike.
Re: "Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
Nestle is another often mispronounced brand name...
Scone : "skonn" vs "skown" == that all depends on whether it is the 'hot biscuit'/cake style pastry or the town that you are talking about..
'Wolfie- Forum Detective ????♀️
- Posts : 8189
Join date : 2016-02-24
Age : 66
Location : Lake Macquarie, NSW, Australia
Re: "Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
One has to be very careful when pronouncing that revered automotive brand name Porsche....
A painter and decorator who had been hired to paint all the exterior woodwork of a posh house instructed his apprentice to paint the entrance porch green as per the householder's instructions.
An hour or so later, while up his ladder painting one of the windows, he spotted his apprentice sitting on a wall smoking a fag.
"Hey, Jack. Have you finished that porch already?" he yelled.
"Sure have, boss," the lads replied. "And by the way it ain't a Porsche, it's a Beamer..."
A painter and decorator who had been hired to paint all the exterior woodwork of a posh house instructed his apprentice to paint the entrance porch green as per the householder's instructions.
An hour or so later, while up his ladder painting one of the windows, he spotted his apprentice sitting on a wall smoking a fag.
"Hey, Jack. Have you finished that porch already?" he yelled.
"Sure have, boss," the lads replied. "And by the way it ain't a Porsche, it's a Beamer..."
Fred Moletrousers- MABEL, THE GREAT ZOG
- Posts : 3315
Join date : 2014-01-23
Re: "Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
'Wolfie wrote:
Nestle is another often mispronounced brand name...
Scone : "skonn" vs "skown" == that all depends on whether it is the 'hot biscuit'/cake style pastry or the town that you are talking about..
It also depends on whether one is a northerner or a southerner.
Fred Moletrousers- MABEL, THE GREAT ZOG
- Posts : 3315
Join date : 2014-01-23
Re: "Nike" rhymes with "spiky," not "bike" -- and other brands you might not pronounce correctly
'Wolfie wrote:
Nestle is another often mispronounced brand name...
Scone : "skonn" vs "skown" == that all depends on whether it is the 'hot biscuit'/cake style pastry or the town that you are talking about..
Never thought about Nestle, but yeah, I can see how some might think it's "nesstal" or "nessal."
Similar topics
» Favourite push bike thread..
» FactCheck: have the Tories done their sums correctly?
» The Left’s Political Orthodoxy Is The Gateway Drug To Jihad
» Nike Releases Bernie Sanders Signature Shoe That Helps You Survive Under Socialism
» 'Just DON'T do it!' Thousands of Muslims demand Nike withdraw 'insulting' Air Max trainers 'that have Allah written on the sole'
» FactCheck: have the Tories done their sums correctly?
» The Left’s Political Orthodoxy Is The Gateway Drug To Jihad
» Nike Releases Bernie Sanders Signature Shoe That Helps You Survive Under Socialism
» 'Just DON'T do it!' Thousands of Muslims demand Nike withdraw 'insulting' Air Max trainers 'that have Allah written on the sole'
NewsFix :: Miscellany :: Recreation
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum
Sat Mar 18, 2023 12:28 pm by Ben Reilly
» TOTAL MADNESS Great British Railway Journeys among shows flagged by counter terror scheme ‘for encouraging far-right sympathies
Wed Feb 22, 2023 5:14 pm by Tommy Monk
» Interesting COVID figures
Tue Feb 21, 2023 5:00 am by Tommy Monk
» HAPPY CHRISTMAS.
Sun Jan 01, 2023 7:33 pm by Tommy Monk
» The Fight Over Climate Change is Over (The Greenies Won!)
Thu Dec 15, 2022 3:59 pm by Tommy Monk
» Trump supporter murders wife, kills family dog, shoots daughter
Mon Dec 12, 2022 1:21 am by 'Wolfie
» Quill
Thu Oct 20, 2022 10:28 pm by Tommy Monk
» Algerian Woman under investigation for torture and murder of French girl, 12, whose body was found in plastic case in Paris
Thu Oct 20, 2022 10:04 pm by Tommy Monk
» Wind turbines cool down the Earth (edited with better video link)
Sun Oct 16, 2022 9:19 am by Ben Reilly
» Saying goodbye to our Queen.
Sun Sep 25, 2022 9:02 pm by Maddog
» PHEW.
Sat Sep 17, 2022 6:33 pm by Syl
» And here's some more enrichment...
Thu Sep 15, 2022 3:46 pm by Ben Reilly
» John F Kennedy Assassination
Thu Sep 15, 2022 3:40 pm by Ben Reilly
» Where is everyone lately...?
Thu Sep 15, 2022 3:33 pm by Ben Reilly
» London violence over the weekend...
Mon Sep 05, 2022 2:19 pm by Tommy Monk
» Why should anyone believe anything that Mo Farah says...!?
Wed Jul 13, 2022 1:44 am by Tommy Monk
» Liverpool Labour defends mayor role poll after turnout was only 3% and they say they will push ahead with the option that was least preferred!!!
Mon Jul 11, 2022 1:11 pm by Tommy Monk
» Labour leader Keir Stammer can't answer the simple question of whether a woman has a penis or not...
Mon Jul 11, 2022 3:58 am by Tommy Monk
» More evidence of remoaners still trying to overturn Brexit... and this is a conservative MP who should be drummed out of the party and out of parliament!
Sun Jul 10, 2022 10:50 pm by Tommy Monk
» R Kelly 30 years, Ghislaine Maxwell 20 years... but here in UK...
Fri Jul 08, 2022 5:31 pm by Original Quill