McDonald's apologises after 'disgusting' TV advert upsets viewers

McDonald's has apologised after upset viewers complained its television advert exploited childhood bereavement.

The fast food giant's ad showed a boy talking to his mother about his dead father as he tried to find something in common with him. 

As they arrive at a McDonald's restaurant and he orders a Filet-o-Fish, the mother says: "That was your dad's favourite too."
Viewers expressed disgust at the advert on social media.

"Not one to be easily offended, but new McDonalds advert is cynical exploitation of a deeply emotional situation for brand promotion," one tweeted.

Another said: "I lost my father when I was a child and I find the latest McDonald's advert disgusting and offensive. Shame on you!"



http://www.telegraph.co.uk/news/2017/05/16/mcdonalds-apologises-disgusting-tv-advert-upsets-viewers/



I think people are overacting here in my opinion.

They are overreacting but the advert is stupid and crass in my opinion. I don't watch mainstream TV much but I did catch that particular one and I actually do remember thinking it was a dumb advert.