Labour's Negatives Are 'Deep And Powerful,' Concludes Leaked Report On Election Loss

by Guest Mon Jan 25, 2016 2:15 pm

Ed Miliband lost the 2015 general election because Labour "negatives are deep and powerful", according to a secret internal-party report.
The leak comes as one former shadow cabinet minister fired by Jeremy Corbyn has been urged to launch a "suicide bomb mission" to oust the Labour leader. ITV News has obtained a copy of the election post-mortem, commissioned by former deputy leader Harriet Harman, and conducted by veteran Labour pollster Deborah Mattinson. The report, titled 'Emerging from the Darkness, said Labour would need to "atone for its past", "be for middle class voters, not just down and outs", "above all, be competent, especially on the economy" and "show it takes Scotland seriously".
In a sign of the trouble Labour is in in Scotland, SNP voters told Mattinson they saw Labour as simply "an incompetent version of the Tories".
Mattinson's Britainthinks polling company reached the conclusions after holding focus groups with key voters in Watford, Croydon, Nuneaton, Edinburgh and Glasgow.

The analysis will provide ammunition to Labour MPs who believe Corbyn is ignoring the lessons of the election by taking the party to the left.

http://www.huffingtonpost.co.uk/2016/01/25/labour-deep-and-powerful_n_9066876.html?utm_hp_ref=uk