Eye tracking is the next frontier of human-computer interaction

Eye tracking devices sound a lot more like expensive pieces of scientific research equipment than joysticks – yet if the latest announcements about the latest Assassin's Creed game are anything to go by, eye tracking will become a commonplace feature of how we interact with computers, and particularly games.


Eye trackers provide computers with a user's gaze position in real time by tracking the position of their pupils. The trackers can either be worn directly on the user's face, like glasses, or placed in front of them, such as beneath a computer monitor for example.
Eye trackers are usually composed of cameras and infrared lights to illuminate the eyes. Although it's invisible to the human eye, the cameras can use infrared light to generate a grayscale image in which the pupil is easily recognisable. From the position of the pupil in the image, the eye tracker's software can work out where the user's gaze is directed – whether that's on a computer screen or looking out into the world.
But what's the use? Well, our eyes can reveal a lot about a person's intentions, thoughts and actions, as they are good indicators of what we're interested in. In our interactions with others we often subconsciously pick up on cues that the eyes give away. So it's possible to gather this unconscious information and use it in order to get a better understanding of what the user is thinking, their interests and habits, or to enhance the interaction between them and the computer they're using.


http://phys.org/news/2015-02-eye-tracking-frontier-human-computer-interaction.html

Latest frontier in advertising.
does little for gaming until you get a headset and then we already have superior gyroscopes and accelerometers.

What will this be really useful for?... telling advertisers if you Actually watch their Ad.

although we could use it in education technology.. make sure the have read the stuff or at least stared at the screen long enough