Northern Ireland doesn't mess around with its road safety adverts

by Guest Mon Jun 23, 2014 3:59 pm

Northern Ireland's DOE Road Safety has launched an advert so brutal it has been banned from being shown on TV before 9pm.

More closely resembling something likeSharknado than a traditional road safety ad, it sees a man speeding along a country road before flipping his car and squashing an entire picnic-load of children.
The scene of devastation is scored by an acoustic version of Guns N' Roses' Sweet Child o' Mine.
The one-minute advert is designed to demonstrate how 28 children – roughly the equivalent to a primary school class – have died in accident caused by speeding cars since 2000.
The campaign has attracted criticism for is its CGI-laden absurdity, being accused of trying to "improve social conduct through the use of nightmares".

http://www.independent.co.uk/news/weird-news/northern-ireland-doesnt-mess-around-with-its-road-safety-adverts-9555802.html

Shocked

I think videos like this are needed, no matter how shocking they are.

by Guest Mon Jun 23, 2014 4:13 pm

You should see the ones they put on TV in the Republic! A recent one showed different people crossing the road; at the end an old man stepped out and wham! it literally made me jump. Effective though.

This is a different one - just as effective...

by Guest Mon Jun 23, 2014 4:17 pm

Blimey, shocking. It certainly makes you think; how would you live with yourself Sad

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Northern Ireland doesn't mess around with its road safety adverts

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