US Public Broadcasting System Ranked Number One in Public Trust

ARLINGTON, VA – February 20, 2014 – During a time of significant increase in broadcast audience numbers and growing reach on digital platforms, PBS and its member stations were again named #1 in trust among nationally known institutions and called an “excellent” use of tax dollars by the American public in a national poll for the 11th year in a row. This same survey found that the American public considers PBS KIDS the most educational TV/media brand, the safest place for children to watch television, the safest online media destination, as well as the top provider of content that helps children learn reading, math and essential skills. PBS KIDS significantly outscored cable and commercial broadcast television in each one of these categories.

The research was conducted in January 2014 by the independent, non-partisan research firm ORC International. Each year, PBS commissions research to measure its performance and value as judged by its most important stakeholder – the American public.