The Powerful Anti-Terrorism Ad That’s The Hit of Ramadan
2 posters
Page 1 of 1
The Powerful Anti-Terrorism Ad That’s The Hit of Ramadan
The month of Ramadan is a time of peak TV consumption in the Arab world, and in turn, peak TV ad budgets. So the Kuwaiti telecom company Zain decided to make to the most of the holy season with a powerful three-minute musical spot urging Arabs to reject suicide bombings.
Kuwaiti Telecom Company Zain Speaks Out Against Terrorism
The ad begins with a man making a bomb in a dark room, juxtaposed with scenes of joyous everyday life. Simple acts like the kick of a soccer ball, the kiss of a baby's foot, a bride's touch of a wedding table's chair, are highlighted with animated flowers.
Meanwhile, a child writes an essay in school, an open letter to suicide bombers: "I will tell God everything, that you've filled the cemeteries with our children and emptied our school desks, that you've sparked unrest and turned our streets into darkness. And that you've lied. God has full knowledge of the secrets of all hearts."
By the end of the essay, the bomber has left his home and gets on a bus. With his suicide vest exposed, he us faced with past victims of attacks. He dourly sings, "I bear witness that there is no God but Allah." A passenger holding a child stands up to confront him with warmth, singing in response: "You, who comes in the name of death. "He is the creator of life."
The bomber turns his gaze to a boy who resembles the five-year old who escaped an airstrike in Aleppo, Syria. The boy holds up the famous image of himself, and sings to bomber of a compassionate God, "The forgiving and forbearing who hurts not those who hurt him."
'Worship Your God With Love, Not Terror'
The bomber is then seen outside the bus, surrounded by carnage and repeatedly challenged by fellow Arabs who explain who "God is greater" than. To one bloodied suit-clad man, God is greater "than those who hide what doesn't show." To a schoolteacher it's "those who obey without contemplation." The crowd swells, another man sings God is greater "than those lurking to betray us." One man looks at the camera silently, but is identified as an actual survivor of a Kuwaiti terrorist attack.
The bomber feels cornered as the crowd surrounds him and the music becomes more upbeat. "Worship your God with love, not terror. Be tender in your faith, tender not harsh. Confront your enemy with peace, not war. Persuade others with leniency, not force" the leader of the pack sings, holding out his hand to the bomber who had fallen. A white man is seen listening attentively to a cleric, in front of a sign that reads, "Let there be no compulsion in religion."
The music stops. The bomber falls to his knees, and appears to be ready to detonate his vest.
But instead of violence, we see fireworks. "Let us bomb violence with mercy" the singers resume. The wedding from the opening shots commences, and the actual surviving bride from a 2005 terrorist attack on her wedding reception is shown smiling at the newly married couple.
The final frame declares, "we will counter their attacks of hatred with songs of love. From now until happiness."
So far, three million YouTube viewers are sharing that message.
http://www.iagreetosee.com/portfolio/powerful-anti-terrorism-ad-ramadan/#.WTTnQfr6n9H.facebook
Kuwaiti Telecom Company Zain Speaks Out Against Terrorism
The ad begins with a man making a bomb in a dark room, juxtaposed with scenes of joyous everyday life. Simple acts like the kick of a soccer ball, the kiss of a baby's foot, a bride's touch of a wedding table's chair, are highlighted with animated flowers.
Meanwhile, a child writes an essay in school, an open letter to suicide bombers: "I will tell God everything, that you've filled the cemeteries with our children and emptied our school desks, that you've sparked unrest and turned our streets into darkness. And that you've lied. God has full knowledge of the secrets of all hearts."
By the end of the essay, the bomber has left his home and gets on a bus. With his suicide vest exposed, he us faced with past victims of attacks. He dourly sings, "I bear witness that there is no God but Allah." A passenger holding a child stands up to confront him with warmth, singing in response: "You, who comes in the name of death. "He is the creator of life."
The bomber turns his gaze to a boy who resembles the five-year old who escaped an airstrike in Aleppo, Syria. The boy holds up the famous image of himself, and sings to bomber of a compassionate God, "The forgiving and forbearing who hurts not those who hurt him."
'Worship Your God With Love, Not Terror'
The bomber is then seen outside the bus, surrounded by carnage and repeatedly challenged by fellow Arabs who explain who "God is greater" than. To one bloodied suit-clad man, God is greater "than those who hide what doesn't show." To a schoolteacher it's "those who obey without contemplation." The crowd swells, another man sings God is greater "than those lurking to betray us." One man looks at the camera silently, but is identified as an actual survivor of a Kuwaiti terrorist attack.
The bomber feels cornered as the crowd surrounds him and the music becomes more upbeat. "Worship your God with love, not terror. Be tender in your faith, tender not harsh. Confront your enemy with peace, not war. Persuade others with leniency, not force" the leader of the pack sings, holding out his hand to the bomber who had fallen. A white man is seen listening attentively to a cleric, in front of a sign that reads, "Let there be no compulsion in religion."
The music stops. The bomber falls to his knees, and appears to be ready to detonate his vest.
But instead of violence, we see fireworks. "Let us bomb violence with mercy" the singers resume. The wedding from the opening shots commences, and the actual surviving bride from a 2005 terrorist attack on her wedding reception is shown smiling at the newly married couple.
The final frame declares, "we will counter their attacks of hatred with songs of love. From now until happiness."
So far, three million YouTube viewers are sharing that message.
http://www.iagreetosee.com/portfolio/powerful-anti-terrorism-ad-ramadan/#.WTTnQfr6n9H.facebook
eddie- King of Beards. Keeper of the Whip. Top Chef. BEES!!!!!! Mushroom muncher. Spider aficionado!
- Posts : 43129
Join date : 2013-07-28
Age : 25
Location : England
Re: The Powerful Anti-Terrorism Ad That’s The Hit of Ramadan
"Let there be no compulsion in religion." If only.
Mish mumkin
Mish mumkin
HoratioTarr- Forum Detective ????♀️
- Posts : 10037
Join date : 2014-01-12
Similar topics
» Islamic terrorism is the same thing as right-wing terrorism
» Shiite Muslims hold anti-terrorism rally in Washington
» Rights activists denounce Egypt’s new anti-terrorism law as draconian
» #LondonBridge terrorist attack: 'Time to admit Western anti-terrorism policy isn't working'
» Jeremy Corbyn is right: we can be honest about the causes of terrorism while still refusing to justify it Politically unpopular or not, this kind of conversation is vital if we are to take terrorism seriously, and if we are to hope effectively to combat
» Shiite Muslims hold anti-terrorism rally in Washington
» Rights activists denounce Egypt’s new anti-terrorism law as draconian
» #LondonBridge terrorist attack: 'Time to admit Western anti-terrorism policy isn't working'
» Jeremy Corbyn is right: we can be honest about the causes of terrorism while still refusing to justify it Politically unpopular or not, this kind of conversation is vital if we are to take terrorism seriously, and if we are to hope effectively to combat
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum
Sat Mar 18, 2023 12:28 pm by Ben Reilly
» TOTAL MADNESS Great British Railway Journeys among shows flagged by counter terror scheme ‘for encouraging far-right sympathies
Wed Feb 22, 2023 5:14 pm by Tommy Monk
» Interesting COVID figures
Tue Feb 21, 2023 5:00 am by Tommy Monk
» HAPPY CHRISTMAS.
Sun Jan 01, 2023 7:33 pm by Tommy Monk
» The Fight Over Climate Change is Over (The Greenies Won!)
Thu Dec 15, 2022 3:59 pm by Tommy Monk
» Trump supporter murders wife, kills family dog, shoots daughter
Mon Dec 12, 2022 1:21 am by 'Wolfie
» Quill
Thu Oct 20, 2022 10:28 pm by Tommy Monk
» Algerian Woman under investigation for torture and murder of French girl, 12, whose body was found in plastic case in Paris
Thu Oct 20, 2022 10:04 pm by Tommy Monk
» Wind turbines cool down the Earth (edited with better video link)
Sun Oct 16, 2022 9:19 am by Ben Reilly
» Saying goodbye to our Queen.
Sun Sep 25, 2022 9:02 pm by Maddog
» PHEW.
Sat Sep 17, 2022 6:33 pm by Syl
» And here's some more enrichment...
Thu Sep 15, 2022 3:46 pm by Ben Reilly
» John F Kennedy Assassination
Thu Sep 15, 2022 3:40 pm by Ben Reilly
» Where is everyone lately...?
Thu Sep 15, 2022 3:33 pm by Ben Reilly
» London violence over the weekend...
Mon Sep 05, 2022 2:19 pm by Tommy Monk
» Why should anyone believe anything that Mo Farah says...!?
Wed Jul 13, 2022 1:44 am by Tommy Monk
» Liverpool Labour defends mayor role poll after turnout was only 3% and they say they will push ahead with the option that was least preferred!!!
Mon Jul 11, 2022 1:11 pm by Tommy Monk
» Labour leader Keir Stammer can't answer the simple question of whether a woman has a penis or not...
Mon Jul 11, 2022 3:58 am by Tommy Monk
» More evidence of remoaners still trying to overturn Brexit... and this is a conservative MP who should be drummed out of the party and out of parliament!
Sun Jul 10, 2022 10:50 pm by Tommy Monk
» R Kelly 30 years, Ghislaine Maxwell 20 years... but here in UK...
Fri Jul 08, 2022 5:31 pm by Original Quill