Majority of Major Advertisers Boycotting Rush Limbaugh
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Majority of Major Advertisers Boycotting Rush Limbaugh
New York Daily News and Politico are reporting that Rush Limbaugh's distribution deal with Cumulus Media may soon be over.
Currently, Cumulus Media carries Limbaugh's show on 40 of its stations, including Limbaugh's flagship WABC in New York as well as stations in Chicago, Washington DC and Dallas. If Limbaugh and Cumulus part ways, it would represent a significant reduction in Limbaugh's overall footprint and serve as yet another reminder that Limbaugh's brand is bad for business.
Limbaugh doesn't appreciate how Cumulus' CEO keeps telling investors that the radio host is hurting ad sales and costing the company millions. So, the weekend before Cumulus' first quarter investor meeting, "a source close to" Limbaugh's show went public with word that Limbaugh will walk if Cumulus' CEO continues to speak about the host's negative impact on business.
Indeed. If I were Limbaugh, I wouldn't want the CEO of one of my major affiliates consistently informing the business community that my show is causing millions of dollars in losses every quarter.
http://mediamatters.org/blog/2013/05/06/rush-limbaugh-vs-cumulus-media/193930
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Re: Majority of Major Advertisers Boycotting Rush Limbaugh
Ah, such wonderful news. I hope he's done in by the very market he worships ...
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