Could Twitter be on the way out?

TWITTER IS IN crisis. Although the company is popular among power users, those who don’t use Twitter don’t see the point. As its stock price plunges, Twitter execs are working frantically to give the service more mass appeal.

As first reported by BuzzFeed, Twitter is testing a news tab within its app in the US that showcases the top news headlines of the moment. The effort is meant to broaden Twitter’s appeal by making it easier to find the stuff worth seeing.

Most tellingly, the news tab does not look like a stream of tweets. Instead, it shows users a list of headlines based on what stories are trending on Twitter; users can click on each to see more information or read the top tweets discussing the news of the day. For now, the news tab remains an experiment rolled out for only a small number of US users. It is unclear if it will become a fully-fledged part of Twitter’s app.

In its earnings call last week, Twitter made it clear that they’ve had a hard time appealing to new users, especially in the US, and have not yet reached the mass market so critical to its survival. The company’s executives say they believe that Twitter remains too difficult to use. So they’re experimenting with new products that might make the service easier to use and the best content easier to find.

veya_victaous wrote:they kill themselves by having too many plebs

the technical service while good for celebrity types, bands and companies etc it is not only pointless by annoying in the hands of normal people.

it should have focused on becoming a promotional tool instead, it is just the most annoying as fuck social media platform that basically just narcissists shouting into the internet.

too much crap from people that have nothing to promote makes the whole thing garbage  

sassy wrote:Well, I want to know what is going on in the world, and I want to know it as soon as possible.  I also want to know things that are going on in the UK that don't get into the mainstream news, and the only way to do that is Twitter.  

Ben_Reilly wrote:

sassy wrote:Well, I want to know what is going on in the world, and I want to know it as soon as possible.  I also want to know things that are going on in the UK that don't get into the mainstream news, and the only way to do that is Twitter.  

It's great for that use. I just don't think its business model is a good one for feeding a big greedy corporation.