Miliband Hires Former Obama Adviser to Lead Labour's 2015 Campaign

Barack Obama's most influential adviser during two presidential victories has been hired to advise Labour on its 2015 election campaign, ensuring that Ed Miliband will put inequality and the break between family finances and economic growth at the centre of his election campaign.

David Axelrod has been given the title of senior strategic adviser and told the Guardian that Labour's political and economic analysis was similar to the central themes deployed in Obama's successful re-election campaign.

The political guru said that he had signed up "because I have had some long conversations with Ed Miliband over the course of the past year and it was less about politics, and more about this issue of how in the 21st century you create healthy economies in which opportunity is broadly available, and people can stay ahead of the cost of living".

His arrival on the British scene will pit him against the Australian Lynton Crosby, the Conservative campaign consultant, who is one the toughest campaign operators. But he will not be as hands-on as his rival: he will first visit the UK in May, and Labour's overall campaign structure, the subject of recent leaks and rivalries, remains unchanged.

Ben_Reilly wrote:

Barack Obama's most influential adviser during two presidential victories has been hired to advise Labour on its 2015 election campaign, ensuring that Ed Miliband will put inequality and the break between family finances and economic growth at the centre of his election campaign.

David Axelrod has been given the title of senior strategic adviser and told the Guardian that Labour's political and economic analysis was similar to the central themes deployed in Obama's successful re-election campaign.

The political guru said that he had signed up "because I have had some long conversations with Ed Miliband over the course of the past year and it was less about politics, and more about this issue of how in the 21st century you create healthy economies in which opportunity is broadly available, and people can stay ahead of the cost of living".



His arrival on the British scene will pit him against the Australian Lynton Crosby, the Conservative campaign consultant, who is one the toughest campaign operators. But he will not be as hands-on as his rival: he will first visit the UK in May, and Labour's overall campaign structure, the subject of recent leaks and rivalries, remains unchanged.

http://www.theguardian.com/politics/2014/apr/17/ed-miliband-david-axelrod-adviser-2015-election